NEW YORK (September 9, 2011) – With more and more New York area hospitals running ad campaigns to tout their latest advancements and awards, Manhattan’s Lenox Hill Hospital is introducing its first new advertising campaign in more than a dozen years by turning back the clock.
The new campaign, which breaks next week and runs through the remainder of the year, takes a look back at the myriad accomplishments and breakthroughs introduced by the hospital over the past 154 years, and even shows historic figures who have been successfully treated at the New York institution.
Created by the New York advertising agency DeVito/Verdi, the campaign offers a fascinating look back at the innovation and success of this great American hospital nestled in the Upper East Side of Manhattan, which is now a proud member of the North Shore/LIJ Health System. Utilizing a tagline of “Taking care of New York since 1857,” the ads traverse the history of the hospital and take us up to the present day.
Several TV commercials in the campaign use vintage footage to provide a retrospective of the accomplishments pioneered by the hospital. Another commercial uses archival footage of past patients who have been successfully treated at the hospital. Though other hospitals have featured patients in their ads campaigns, no one has been able to use Mickey Mantle, Gen. Douglas MacArthur, Sir Winston Churchill, James Cagney or Julie Andrews, as Lenox Hill does in one memorable commercial.
One print ad, entitled “We had cardiologists before the city even had arteries,” tells the story of how doctors at Lenox Hill (then called the German Hospital and Dispensary) were busy developing innovative treatments for a wide range of heart and vascular diseases in 1857. The ad continues to chronicle the success of Lenox Hill’s cardiac care over the succeeding decades.
Another ad points out the many pioneering advancements made by the hospital, including use of one of the first X-ray machines in the U.S. (1897), the first angiocardiography performed in the country (1938), and the nation’s first hospital based center for the study of sports medicine (1973).
“This great institution in Manhattan has been too quiet for too long, given its myriad ‘firsts’ and its unique standing among health care institutions in the city,” said Ellis Verdi, president of DeVito/Verdi. “This campaign will help burnish its image and remind New Yorkers that it truly has been taking care of us for more than 150 years.”
You can view all the ads online: www.lenoxhillhospital.com/adcampaign
Lenox Hill Hospital, a 652-bed, acute care hospital located on Manhattan's Upper East Side, has earned a national reputation for outstanding patient care and innovative medical and surgical treatments. The hospital is particularly well known for excellence in internal medicine, cardiovascular disease, orthopaedics, sports medicine, otolaryngology/head and neck surgery, and maternal/child health. The Hospital is also a recognized leader in public health education and community outreach.